Poster Comparison

This was an initial mock up of a poster we wanted to use for advertising, however, after much thought, we decided that it was not suitable for the wider audience as most young children would not understand the reference, and not all adults would show the same sense of humor. This poster does not relate to our story therefore it would not be the best poster to use to advertise our story. The parents would generalise an image of the film 'JAWS', and therefore this would not be appropriate for our target audience. It would not be successful due to the negative image that the poster creates and also the fact that it is not relevant to our story line. Critical feedback which we received helped us in realsing and making a decision that this poster was not suitable and therefore we had to change it. 

This poster is a lot more child friendly and would appeal to our target audience to a greater extent. We kept the main themes and colours to catch the eyes of our target audience and we featured the title correctly this time as beforehand, we did not do this. We decided to prominently use the picture of our main character on our poster in order to make the image of Sally stick in our target audiences heads. We decided to add eyelashes to the octopus to allow the audience to relate to Sally and easily identify that she is a female. Overall, we feel as though this poster will be of a far higher success than the previous poster as it does not give to much away and will make our target audience want to find out more about what happens to Sally.